Wednesday, December 10, 2014

THINK BIG! 6 Week online e-series Registration Open!

Earlier this fall, I began planning an online lectures series with Ben Carter of the fabulous podcast "Tales of a Red Clay Rambler." We have developed an awesome lineup of people we know and admire in the field of ceramics and beyond to talk through big ideas with you!

Have you ever wanted to collaborate with a big company like Anthropologie? Publish a book? Sell more of your work? Well you are in the right place. Join us for THINK BIG! 

In today's art market, artist's have to be more than just makers. We are makers, marketers, sales people, web designers, and a so much more. Think Big! is a six week series of interviews with successful ceramic artists, art agents, dream clients and book editors. This series of interviews are designed to help you build the skills you need to expand your creative business, learn some tricks of the trade and think beyond the traditional methods of reaching your market.


How it works:

Each week we will send you a link to an interview with a new guest. Each week has a themed conversation around a topic that will help you think through and navigate ways to sell your work, market your work, find new audiences through social media and collaborations with larger compaies and even how to get yourself published. These interviews are available at your own pace, the discussion groups will be ongoing while the series is up. The lectures will become available once a week, after the 6 weeks of the lectures being posted, you will have an additional 6 weeks to access the lectures and bonus materials.
We encourage participants to discuss the videos each week with a prompted discussion group online, where you can connect with other members of the series and have a community discussion about the topics that come up for you each week. Ben and Molly will be watching the group discussions as well as joining in. The discussions are ongoing and accessible throughout the entire series, so you can participate at your own pace.
In addition to the video interviews and discussions each week we will include downloadable bonus material in the form of a series of worksheets. The worksheets are for you to keep and work through at your own pace. By the end of the six weeks, you will have gathered many thoughts and ideally will have a clear direction moving forward in your creative business--on to BIG THINGS!


Interview Week 1: Choosing your Audience with guest MEREDITH HOST

Meredith Host was born and raised in Detroit Rock City and received her Bachelor of Fine Arts in Ceramics from Kansas City Art Institute in 2001. Meredith has spent time at numerous ceramic residencies including The School for American Crafts at RIT in Rochester, NY, Watershed Center for the Ceramic Arts in Newcastle, ME, and Dresdner Porzellan Manufactory in Dresden, Germany. At Watershed, Meredith was the 2005 Salad Days Artist where she designed and produced 500 salad plates for their annual fundraiser. In 2008, she completed her Master of Fine Arts in Ceramics from The Ohio State University. In 2011, Meredith was named one of the National Council on Education for the Ceramic Arts (NCECA)Emerging Artists as well as one of the Ceramics Monthly Emerging Artists. Meredith lives in Kansas City, MO where she is a full time studio potter & also works on her foldedpigs commercial line. She feels really awkward writing in the 3rd person.

Interview Week 2: Effective Communication in the Marketplace and better use of social media with guests KLEIN REID

KleinReid is a small, design-driven studio producing finely crafted work from their New York City studio for over twenty (20!) years.  Their hand-made work incorporates a variety of time-honored studio and industrial techniques. Their dense, translucent porcelain is hand-mixed from their own recipes. Their glazes complement their refined forms. Every new collection elegantly conveys goals that have remained consistent since KleinReid's inception: thoughtful design, fine craftsmanship and lasting beauty.

Interview Week 3: Selling in the Digital Age: Etsy with guest Whitney Smith

Whitney states: "My relationship with clay began in 1994 with my first wheel-throwing class at Cabrillo College in Santa Cruz.  I had an instant rapport with clay, and I spent my first years as a potter single-mindedly pursuing a mastery and understanding of my new love. Early on, I was lucky enough to work for other professional ceramic artists where I learned not only the basics of running a production ceramic studio, but given a window into a world where people supported themselves making their art. In 2000, I finally made the leap into full-time ceramic artist, working solely for myself, making the work I love to make. It has been, and continues to be, an incredible journey where I am constantly challenged by my chosen medium to always be better, learn more, and to meet the peculiar demands of being a full-time artist in the world."

Interview Week 4: Licensing with guest Arlene Scanlan

ARLENE SCANLAN, Co-Founder Moxie & Co
Between the two of them, Moxie’s founding partners, Arlene Scanlan and Laura Becker have more than 50 years combined experience in the licensing industry. From their work on building classic properties like Peanuts and Garfield right through to a more recent collaboration with Urban Outfitters on a custom bike and Cole Haan on an exclusive MTA advertising partnership, Moxie & Company is truly the culmination of the knowledge, experiences, skills and successes that the principals have gathered in their journey along the sometimes turbulent, but always exciting, licensing super highway. In building Moxie & Company and the properties they represent, they have focused on extending their valuable iconic brand assets into lucrative franchises that endure.

Interview Week 5: Publishing a book with guest Mary Ann Hall

Mary Ann is an experienced publishing professional specializing in innovative, illustrated art and technique books. For 12 years, she led the art and crafts publishing program for Quarry Books and is currently editorial director for Quarry Books and Rockport Publishers developing books on art, crafts, design, artisan food and lifestyle topics. Currently based in Shaker Heights, Ohio, she is a Midwesterner who has lived the largest part of her life elsewhere and an urbanite who loves to hang out in woods. As a serial enthusiast, she enjoys many creative pursuits, including Burmese cooking, zydeco dancing, hiking, hot yoga, painting, reading, and having adventures with her children.

Interview Week 6: Collaboration with guest Jennifer Rome

Jennifer Rome Head of Artist Collaborations: Anthropologie Home

Anthropologie is a multi-channel lifestyle brand that sells women’s clothing and accessories, home furnishings, found objects, gifts and décor. Anthropologie products are an expression of our customer's appreciation for artfulness and good design. To that end, our buyers and designers travel the world to uncover special products and to collaborate with talented artisans. Jennifer Rome has worked as a buyer and head of artist collaborations at Anthropologie for over 9 years. Jennifer oversees all artist collaborations in the home category at Anthropologie.

When it ends...

You will have access to this series for 6 additional weeks beyond the posting of the final interview. So, if you are busy (like the rest of us!) and you cant watch the videos the day they are posted, DO NOT FRET! You will have access to all of the content for six week after the final lecture is posted! You can access the content at your own pace!


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